What is Google Ads?
Google Ads is a gateway to advertising for your business, whether it's to boost product sales, increase brand awareness, or drive traffic to your website. The Google Ads platform enables businesses of all sizes to effectively reach their target audience.
What can I do with the integration?
By integrating Google Ads with Leadfeeder, you can:
Discover every company that interacts with your Google Ads campaigns or ad groups.
Identify the exact keywords and search terms that lead your desired target accounts to your website.
Combine two powerful platforms
By integrating Google Ads with Leadfeeder, you can optimize your lead generation in several ways:
Gain deeper insights
View identified companies with detailed advertising campaign data, from campaign type to ad groups and keywords, and understand your leads behavior better than ever before.
Find out which paid advertising campaigns and landing pages are driving high-quality companies to your website so you can effectively prioritize and focus your efforts.
Track indirect impact
See when your Google advertising campaigns influence stakeholders but generate conversions.
Track the entire customer journey of businesses that come to you via Google ads, the number of pages they visit, how long they stay, whether they fill out a form, or leave the site without converting.
Optimize your ad campaigns
Identify which keywords and ad texts generate the most valuable website traffic.
Use this information to optimize your ad campaigns and ensure maximum ROI and ad efficiency.
Send high-quality leads to your CRM
Identify the companies on your target customer list that interact with your Google Ads campaigns and send them to your CRM (via Leadfeeder CRM integrations) so your sales team can follow up.
Monitor your pipeline by tracking how deals from your Google ad campaigns are progressing in your CRM.
"Leadfeeder helps us determine how our content resonates with top accounts and new companies we want to develop relationships with. It validates that our audience and industry targeting is working, and where we could invest more effort. It’s a very handy tool to have in your marketing toolset!"
How to get started
Step 1: Log in to Leadfeeder or sign up and get a free 14-day trial.
Step 2: Add the Google Ads integration.
Step 3: Leverage the combined power of Google Ads and Leadfeeder integration.
Learn more about how to connect Google Ads with Leadfeeder here.
