Hana Banacka leads Web & Creative at Leadfeeder, where she focuses on improving website performance and optimizing the digital buyer journey. With more than 10 years of experience in B2B SaaS marketing, she specializes in conversion optimization, experimentation frameworks, and data-driven website strategy.
Hana has led global CRO programs, managed cross-functional web teams, and implemented testing strategies that significantly improve funnel performance. Her experience optimizing complex B2B websites informs her perspective on how companies can reduce friction in the buying journey and turn website visitors into qualified leads
Blogs
Conversion Optimization•
8 Website Personalization Ideas to Tailor Your Content
Conversion Optimization•
Customer Retention Strategies: How To Keep and Save Quality Clients
Conversion Optimization•
How to Create Your Own Sales Funnel Template
Conversion Optimization•
How Marketing Personalization Will Drive Growth in 2026
Conversion Optimization•
What Is Experience Optimization? EXO Explained — Interview with Ecesu Erol at Unless.com
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Conversion Optimization•
Got A Leaky Sales Funnel? Here Are 5 Ways To Fix It
Conversion Optimization•
The B2B Conversion Funnel: How Leadfeeder Helps
Conversion Optimization•
Why B2B Customer Experience Is at the Heart of Every Busines
Conversion Optimization•
8 SaaS Pricing Page Design Tips That Convert B2B Buyers
Conversion Optimization•
Customer Retention vs Churn: Why Retention Wins Our Attention
Conversion Optimization•
