Hana Banacka leads Web & Creative at Leadfeeder, where she focuses on improving website performance and optimizing the digital buyer journey. With more than 10 years of experience in B2B SaaS marketing, she specializes in conversion optimization, experimentation frameworks, and data-driven website strategy.
Hana has led global CRO programs, managed cross-functional web teams, and implemented testing strategies that significantly improve funnel performance. Her experience optimizing complex B2B websites informs her perspective on how companies can reduce friction in the buying journey and turn website visitors into qualified leads
Blogs
Conversion Optimization•
8 Tips for Designing B2B SaaS Pricing Pages—That Convert
Conversion Optimization•
B2B Cold Email Subject Lines That Get Replies in 2026
Conversion Optimization•
10 Website Survey Questions to Ask Your Customers
Conversion Optimization•
How to Convert Website Visitors into Leads (8 Conversion Optimization Strategies)
Conversion Optimization•
How Personalization Will Drive Growth Marketing in 2026
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Conversion Optimization•
12 Landing Page Best Practices to Achieve Higher Conversions in 2026
Conversion Optimization•
The B2B Conversion Funnel: How Leadfeeder Helps
Conversion Optimization•
6 B2B Website Personalization Tools to Drive Sales and Marketing
Conversion Optimization•
8 Ways to Personalize Your Website Content
Conversion Optimization•
7 Ways to Increase Your Conversion Rate & Drive Sales
Conversion Optimization•