Hana Banacka leads Web & Creative at Leadfeeder, where she focuses on improving website performance and optimizing the digital buyer journey. With more than 10 years of experience in B2B SaaS marketing, she specializes in conversion optimization, experimentation frameworks, and data-driven website strategy.
Hana has led global CRO programs, managed cross-functional web teams, and implemented testing strategies that significantly improve funnel performance. Her experience optimizing complex B2B websites informs her perspective on how companies can reduce friction in the buying journey and turn website visitors into qualified leads
Blogs
Marketing Analytics•
AI Traffic Analytics: How to Measure Visits from ChatGPT and Other AI Assistants
Marketing Analytics•
Website Metrics: What to Track and What Each One Hides
Marketing Analytics•
Real-Time Web Analytics: What It Shows, How to Read It, When to Use It
Marketing Analytics•
WordPress Website Analytics: How to See and Read Your Traffic
Marketing Analytics•
How to Track UTM Parameters in Google Analytics 4
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Marketing Analytics•
How to Track Website Traffic: Set It Up, Check It, Read It
Marketing Analytics•
19 Web Analytics Best Practices, in the Order You Should Do Them
Website Visitor Identification•
Website Visitor Analytics: How B2B Teams Turn Traffic Into Pipeline
Website Visitor Identification•
Company-Level vs Person-Level Website Visitor Identification
Marketing Analytics•
Advanced Website Analytics: The Five Levels, and Which One You Are On
Website Visitor Identification•
