One of the most important things to do when you start using Leadfeeder is to segment your data and filter out traffic you don’t want to see e.g. from certain countries. The way to do this is to decide what type of website visitors are important for your B2b company from a lead generation and sales perspective.
This is crucially important so you’re efficient with your time and effective when it comes to following up leads. It will also enable you to regularly act on the marketing and sales intelligence you’re presented with. It’s essential to follow up with leads in a timely fashion because the quicker you act the more likely you are to convert a lead into an opportunity. A messy lead list or website traffic from countries you never sell to doesn’t serve this purpose very well.
Recently in a 30-minute training call I helped out a company that didn’t want to see any web traffic from outside Spain by applying traffic filters in Leadfeeder. Now they’re only seeing companies located in Spain in their lead list and email alerts and as a result their lead generation process is working like a well-oiled machine.
There are numerous easy ways to filter your Leadfeeder data so you see stuff you want to see.
4 ways to block traffic and segment leads like a pro
1. Create a new Google Analytics View especially for Leadfeeder
Option number 1 is to use a specific Google Analytics View to track only what you want to track, as this Google Analytics support article explains. Earlier this week I helped a user who wanted to exclude customers using their online portal. That was a simple case of creating a new Google Analytics View that excluded this traffic. After that we connected it to Leadfeeder and he got a new 14-day free trial. Not only was this a good idea for using leadfeeder but it was an important move for their marketing in general.
Typically Leadfeeder users connect a Google Analytics View that is tracking all their website traffic, but if you’ve got a site that is both B2B and B2C, or you’re not interested in traffic from every country then you could consider being a bit selective about the View you connect to Leadfeeder in order to get more relevant data and save money.
Here are some other real-life examples from amongst the ranks of Leadfeeder users:
a) You’re a B2C company with web pages for corporate partnerships and you only want to track these ‘for-companies’ pages.
b) You sell to companies and individuals but you are using Leadfeeder to only track companies. For example, maybe you’re a hotel selling conferencing and banqueting packages and you’re not interested in ordinary consumers coming to book a night at your hotel.
c) Your business is only interested in selling to companies in the United States and the United Kingdom.
Check out this support centre article for details on how to create a new GA View.
2. Use Traffic Filters in your Leadfeeder settings
In the example I mentioned in the introduction a Spanish company didn’t want to see any traffic from outside Spain. To achieve this we went to the Leadfeeder settings and to Traffic Filters. There we added a Traffic filter. The advantage of this approach, similar to that mentioned above, is that it will reduce your Premium price and give you more laser-targeted leads. In other words, a clean lead list hot from top to bottom.
In this detailed Leadfeeder support guide we show you how this works and give you some ideas of filters you could consider using.
Here are some use cases from Leadfeeder users:
a) See in Leadfeeder only visits from your target market region (countries).
b) Exclude visits to your blog, jobs page or your website’s B2C section.
c) Exclude visits to a specific domain e.g. existing customers signing into your intranet.
In the screenshot below you can see many of these example traffic filters in use.
3. Use Custom Feeds to see better leads quickly and get targeted email alerts
The third option for getting the best leads in your hands is where you segment data inside Leadfeeder by criteria of your choosing – that’s called Custom Feeds. They’re different from Pre-set Feeds (support centre) which are created by Leadfeeder automatically. Using filters to create your Custom Feeds in Leadfeeder won’t lower your monthly spend but it enables you to get leads to the right people, track existing prospects conveniently, analyse adwords campaigns and lots lots more besides.
There is enormous potential when it comes to Custom Feeds and here are some tried and tested Custom Feeds that are already being used by successful customers:
a) Salespeople can try using tags in Leadfeeder like “prospect” to monitor the behaviour of companies that are in the sales pipeline (imagine you’ve presented an offer and you want to see what the response is to that offer).
b) Marketers can use a tag like “competitor” to monitor what competitors are looking at – for the reasons mentioned in this guide.
c) Every social seller would be wise to use a feed with Source:LinkedIn to track which of their contacts are clicking through from LinkedIn to their company’s website (imagine you’ve been talking with someone all day and then you can see that their company has been looking at on your website – it’s probably them).
d) Marketers can monitor CPC traffic to see which companies visit their site through paid advertising but don’t convert.
e) Sales reps only responsible for certain areas of the country or a particular region can set up a custom feed to see only traffic to New York or e.g. only traffic to North America.
4. Hide companies and don’t pay for them
This final option is more of a last resort but the bottom line is that it makes it easy to control which companies you see in Leadfeeder. Plus it can save you tens of dollars a month.
Hiding can be used when a company simply doesn’t interest you for one reason or another or, for example, you were previously interested in companies from Bangladesh and now you don’t want to see them.
By hiding a company you don’t see that company in your lead list and you don’t pay for it – and all it takes is a couple of clicks.
If you later become interested in that hidden company you can simply go to your settings and un-hide it.
Conclusion: hiding traffic and paying for what you want is easy
At Leadfeeder we give you free access to 60 days of data during your trial period and we let you handle and analyse everything we show you – we’re all about ease of use and transparency. We totally get that many companies are seasonal and web traffic fluctuates wildly during the course of a year. That’s why we make it easy for you to hide companies, filter out traffic intelligently and even connect numerous Google Analytics View to one Leadfeeder website. If you’ve got any questions about using Google Analytics or Leadfeeder for marketing reporting and lead generation then please get in touch with our experts who love talking about these important things.
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