MQL vs. SQL: How Marketers Should Define and Qualify Leads
Instead of just defining what could be used as MQL vs. SQL criteria, we discuss what we think most companies should do to better define MQLs.
Marketing Attribution Models: How This B2B Agency Measures Marketing Performance
Many marketers make the same few mistakes with marketing attribution. We explain how to correct them and build an attribution model that’s worth the effort.
How to Write B2B Email Templates to Personalize Sales Outreach That Isn't Creepy
Salespeople have access to more data than ever, but how do you use it without sounding creepy? We share best practices, plus 3 B2B email templates.
Account Based Marketing
Account Based Marketing: A Step-by-Step Guide
Here is a step-by-step guide to account-based marketing. Learn what account-based marketing is, how it works, benefits, strategy, & more.
35 Marketing Automation Tools for 2021 (By Use Case)
We share how to know if you’re ready for automation, then list top marketing automation tools by 7 common use cases, so you can find the right one for you.
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