How to Develop a B2B Marketing Strategy (Instead of a List of Tactics)
Your marketing tactics aren't worth much without a B2B marketing strategy tying them together. We share our painless 4-step process for developing one.
Account Based Marketing
[Case Study] Learn How Metadata Powers Its ABM Strategy With Leadfeeder
Metadata’s mission is to increase ROI using Leadfeeder on 30 percent of its customer accounts for tracking, upselling and management. Combining Leadfeeder with Hubspot Marketing, Salesforce and Outreach.io, Metadata has crafted a simplified, agile, account-based driven process that any growth marketer can mimic and benefit from.
18 Best Email Tracking Software and Tools for 2021 (By Use Case)
For B2B companies, standard email tracking isn’t enough. We rounded up the best email tracking tools that can do more—and broke them down by use case.
Tracking Marketing Campaigns: How Visitor Identification Gives B2B Marketers More Complete Data
Tracking campaigns with Google Analytics leads to incomplete data, at best. Here’s why tracking with Leadfeeder offers more valuable info for B2B marketers.
How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It
The article covers six of the biggest takeaways I learned from reading and listening to interviews with unicorn growth leads and founders.
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