60-Second Summary
Most sales advice is generic and often fails for B2B contexts. A data-first, industry-specific approach—using visitor tracking, contact databases, and a multi-touch personalized cadence—produces better conversions and long-term relationships.
Key takeaways: Generic Sales 101 tips rarely move the needle in B2B—tailor your approach to industry, product, customer, and even timing. Start by cleaning and enriching prospect data, then focus on delivering measurable value across channels.
Standout strategies and tactics: Use a data-driven, 30-step sales cadence that begins with visitor tracking and contact databases. Combine personalized videos, LinkedIn interactions (polls/messages), timed phone calls, and precise follow-ups—adjust frequency and channel by segment and day of week.
Real-world lessons and frameworks: Framework—Data → Research → Multi-touch Personalized Outreach → Measure & Iterate. Prioritize discovering unknown prospects, offering genuine value, and staying connected rather than relying on recycled, surface-level tips.
*This summary was created with AI assistance, using our original content.
Most sales advice sucks.
It's too general, bland, and mostly just regurgitates the same Sales 101 tips you already know.
You've probably read some of those articles — the ones that promise to help you convert customers but really just offer uninspired tips about using prospects' names and segmenting your email list.
Thanks, I guess?
The truth is, sales isn't a one-size-fits-all industry, especially not B2B sales. Your industry, your product, your customers, even the day of the week can impact what approach is most effective.
If you need more, we're here to deliver.
Instead of using worn-out sales tactics, it's time to dig into the data. Tools like visitor tracking software and contact databases give you the edge you need to reach prospects you didn't even know existed — and turn them into long-term customers by offering actual value and staying connected.
Email Templates for your Sales Cadences
Download these email templates to improve your sales cadence and connect with more prospects.
DOWNLOADIf you are tired of bland sales advice that doesn't actually help you convert B2B customers, take a look at the detailed sales cadence infographic below. We'll walk you through how to connect with prospects, how often to call, when to use LinkedIn, what tools are most useful, and how to personalize your outreach.
Don't worry; this isn't a five-step plan that promises to help you convert more customers in 30 minutes.
It is a complete, 30-step path that guides you through every step and every contact, starting with getting your prospect data in order. Then we move on to doing in-depth research and building better connections with strategies like personalized videos, LinkedIn polls, and phone calls. Ready to crank up your sales pipeline? Here's what you need to know.
This infographic was written and designed by Tyler Lessard, VP Marketing at Vidyard, Michael Hanson, Founder of GrowthGenie, and the team at Leadfeeder.
Email Templates for your Sales Cadences
Download these email templates to improve your sales cadence and connect with more prospects.
DOWNLOAD
Team Lead Growth AM/Sales Team @ Leadfeeder
Thijs Schutyser is Sales Manager at Leadfeeder with more than a decade of experience in B2B sales and pipeline generation. He has worked across account executive and leadership roles helping companies turn website visitor data into qualified sales opportunities.
Having delivered hundreds of product demos and worked directly with sales teams across Europe, Thijs brings firsthand experience in modern sales prospecting and buyer engagement. His experience using visitor insights and intent signals to prioritize outreach informs his perspective on building predictable pipeline and improving sales prospecting strategies.
