What's new
Reports read at company level. Every row carries ICP fit, Intent Score and goal conversions, so a campaign is measured on the quality of companies it brought rather than the sessions it generated.
What’s included today. Traffic sources, Campaigns, Firmographics and Pages, with a full overview across all of them.
Two modes on every report. Identified companies only, or all traffic, with filters and time ranges on both.
An AI summary that explains what changed. It reads a report, tells you what moved and what moved it. Available from the Discover plan.
Ask a question in plain English. Type what you want to know and get a full report back in seconds. Available from the Discover plan.
Nothing new to install. Web Insights runs on the tracking script already on your site.
How it works
Web Insights is the perfect companion to Web Visitors. Same script, same data, a different question. Web Visitors shows you who is on your site. Web Insights shows you what brought them there.
If you have the script installed, there is nothing you need to do, simply go the Web Insights tab, open a report, set a time range, and use the filters to drill down any way you want. Sort by ICP fit instead of volume and see what’s driving high-fit companies to your website. Ask the AI what changed since last week and it answers, with a report made in seconds.
What you see depends on the plan you are on, check the the pricing page for the details.
What you can do with Web Insights
See how the website is performing. Overview answers "how are we doing" in one scroll, with sessions, page views and ICP trends together, so you can see whether the traffic you are winning is getting better or just getting bigger. It is the report to open on a Monday morning and the one to screenshot for a weekly update. Overview
Decide where to invest. Rank channels by volume, then re-sort by quality, ICP ratio and average intent score. The order almost never stays the same, and the channel that moves furthest between the two views is usually the one your budget is in the wrong place on. ICP ratio · intent score
Cut wasted ad budget. See what spend bought. Track ICP traffic match and campaign goal conversions directly against Google and LinkedIn Ads, so a campaign is judged on the companies it delivered rather than the clicks it paid for. Campaigns with plenty of reach and no fit are the first thing you will spot. Google & LinkedIn Ads
See what actually converts. Goal conversions run as a column on every report, not in a separate view you have to reconcile afterwards. Filter to scope the whole view to a segment, a time range or a single campaign, and the conversion numbers follow. Goal conversions
Check audience quality. Firmographics splits traffic by ICP segment, industry, size and country, so you can see whether a spike brought more of the companies you sell to or simply more traffic. It is also the fastest way to check whether a new market or segment push is landing. Firmographics
See which pages do the work. Ranks URLs on content metrics and shows how many good-fit, high-intent companies each page brought. The page with the most views and the page that brings your buyers are usually two different pages, and this is where that gap shows up. Pages report
Get the answers you're looking for. Ask custom queries in plain English and get a tailored report back in seconds. A plain-language summary also sits at the top of every report, calling out the trends worth a second look. Available from the Discover plan. AI insights · AI report generation
Why we built it
Marketing teams are under pressure to report every week on what is driving the business. Clicks and anonymous sessions are what most of them have to answer with, and neither tells you anything about the companies behind the numbers.
Web Insights answers it in companies. Every channel, campaign and page shows how many companies it brought, how well they fit your ICP, and how much buying intent they are showing. Those are the signals a marketer needs to make decisions that drive real impact.
"Marketers are asked every week what is working. Clicks cannot answer that. Web Insights answers it in companies: how many your marketing brought, how well they fit, and how much buying intent they are showing."
Available now
Web Insights (Beta) is live in Leadfeeder from 19 October. Open Leadfeeder and you will find it next to Web Visitors in the left-hand navigation. If your tracking script is running, the reports start filling straight away.
We'd love to hear what you think. More updates coming soon.
