By connecting Leadfeeder’s company-level intent data with Prepr’s headless CMS, marketers can identify the company behind each visit and tailor the content they see in real time. The integration removes the need for developer cycles or third-party scripts, and is built for European teams that need GDPR-compliant personalization.
The personalization gap on B2B websites
Most B2B websites treat every visitor the same. Whether it’s a global 10,000-employee manufacturer or a 50-person SaaS startup landing on a homepage, they see the same messages, the same social proof, and the same call to action. That’s a problem.
Buyers do not follow a clean funnel. They research quietly, leaving and returning across days or weeks, answering questions and comparing options. Only around 2% ever fill in a form. The rest leave signals behind that marketers can never use.
B2B marketers know this gap exists. They’ve tried to fix it, but it’s always been too difficult:
Personalization projects require developers
Tools sit across disconnected systems
Integrations break or slow down workflows
Meanwhile, paid traffic costs rise while conversions stay flat.
Websites that adapt to each visitor
The partnership between Leadfeeder and Prepr closes this gap.
Leadfeeder identifies the companies visiting a website. It reveals firmographic context such as industry, company size, and location in real time.
Prepr uses that data to shape what the visitor sees. Content, headlines, and calls to action change based on who is on the site and what they are likely to be researching.
Now, visitors can see content that matches their company profile, while marketers can deliver an engaging, personalized customer experience, all without increasing spend or waiting for technical assistance. The result is more qualified pipeline from the same volume of traffic.
"B2B marketers are under more pressure than ever to prove impact, and their website is where buyer intent is most visible. That's the opportunity." - Kevin McIntyre Als, CEO @ Leadfeeder
How it works
The Leadfeeder/Prepr integration follows a simple flow.
Reveal: Leadfeeder identifies the company behind each visit through its IP Enrichment API. It surfaces firmographic data such as industry, company size, and location.
Adapt: Prepr uses that data to serve tailored experiences. Teams can configure industry-specific homepages, segment-based messaging, and relevant case studies without writing code.
Optimize: Built-in A/B testing allows teams to measure performance by segment. Marketers can refine what works for different industries, company sizes, and stages in the buying journey.
"The best B2B websites don't just attract the right visitors, they adapt to them. Combining Leadfeeder's company-level intent data with Prepr's Adaptive Content engine gives marketers the tools to deliver a personalized experience to every segment." - Jouko Huismans, CEO @ Prepr CMS
A no-code approach to B2B personalization
Most personalization projects fail because they rely on engineering. Leadfeeder and Prepr’s integration removes this need.
Marketing teams can now launch and manage personalized experiences themselves. Content, targeting, and testing sit in one connected workflow. The integration makes it simple to:
Add and maintain personalization scripts
Update pages without help from developers
Shorten the time from insight to execution
Personalization becomes something B2B teams can achieve across multiple campaigns, not just one-off projects.
Built for European B2B: GDPR-compliant by design
Leadfeeder and Prepr are built for European markets, with privacy and data integrity at the heart of everything they do. GDPR compliance is by design, supported by ISO 27001 certification for data security and governance.
Both run on EU-native infrastructure, supporting data regulations across DACH, the Nordics, and Benelux. Their integration delivers a practical alternative to global personalization stacks that struggle with compliance and data residency.
About Leadfeeder
Leadfeeder turns B2B websites into lead generation engines. The platform identifies the companies visiting a website, reveals where buying intent is forming, and helps teams act on that insight across marketing and sales workflows. Built on a proprietary IP-to-company database covering more than 60 million companies and 400 million verified contacts, Leadfeeder helps teams generate qualified leads and turn website activity into pipeline.
About Prepr
Prepr is the headless CMS for lead-gen and commerce websites. It combines content management, personalization, and A/B testing in a single platform, giving marketing teams the tools to turn more visitors into leads through Adaptive Content: website experiences that change based on who is visiting and what they are most likely to need. Prepr is a 100% EU-based product, GDPR-compliant by design, and rated #1 headless CMS for support on G2. Learn more at prepr.io.
Media contact: Bernard Jan Boekholt | bernardjan.boekholt@prepr.io
Director of Demand @ Leadfeeder
Jamie Pagan is Director of Demand at Leadfeeder, where he leads demand generation and pipeline growth initiatives. His work focuses on connecting marketing activity with revenue by combining intent signals, campaign performance data, and audience insights.
With experience building scalable demand engines and launching growth-focused campaigns, Jamie brings a practical perspective on how marketing teams generate and capture demand. His experience working with intent data and marketing analytics informs his approach to identifying high-intent buyers and converting interest into qualified opportunities.