A salesperson’s job is to feed the beast that is the sales pipeline. It’s not always fun. It’s not always easy, but it is crucial to long-term growth.
This is why most sales teams rely on B2B sales prospecting tools that help move faster, gather intelligence better, engage prospects, and (most importantly), close more deals.
That’s why I’ve compiled this detailed list of the best sales prospecting tools — including how much they cost and when to use them for your lead generation efforts.
What tools do I need for B2B sales prospecting and why?
The problem with most lists of B2B sales prospecting software is that they try too hard. They want to cover every possible tool imaginable.
Here's the deal — you don't need 2,500 tools. You need a few that work really well too:
Build your prospect list
Find contact details
Engage your leads
If you're really lucky, you can find one that does all five things well. In reality, however, you might need a few tools to cover your bases.
To help you find just what you need, we've arranged our brand-spanking-new sales prospecting tool list based on the stages of the prospecting sales funnel.
We also added a detailed description of each tool in the sales tech stack.
Ready to find the right tools to help you land more prospects? You're in the right place.
Note: Want to find new qualified leads, prospects, and gain insights on your potential customers? Try Leadfeeder for free.
The best sales prospecting tools to build a prospect list in 2023
Building your prospect list is a crucial stage in the sales funnel. You need to determine whether a prospect is a good fit for your business, how to approach them, and ultimately determine whether or not there’s an opportunity for them to become a buyer.s
These B2B sales prospecting software companies will help you do that faster and more accurately.
Pricing: 14-day free trial, free Lite version, paid plans starting at $199/month.
Rating: 4.3 stars on G2.
Leadfeeder is a SaaS B2B sales prospecting tool that helps you uncover new leads and prospects by seeing which companies visit your website, even if they don’t fill out a form or reach out.
All you have to do is install the Leadfeeder Tracker script, and you’ll be able to track and analyze what pages people visit and how long they spend on each page.
This makes it easy to develop custom outreach and engagement strategies based on each lead’s behavior and even identify prospects you might have missed.
Plus, Leadfeeder also shares contact information for employees at any company that visits your website. This means you can quickly find decision-makers and get in touch.
If you're looking for a B2B sales prospecting software that shows you warm leads, Leadfeeder is the one. Read how to do advanced prospecting with LinkedIn Sales Navigator and Leadfeeder.
2. LinkedIn Sales Navigator
Pricing: Paid plans start at €66.11/month.
Rating: 4.3/5 on G2
As the largest professional social network, LinkedIn is an obvious choice for salespeople trying to find or research prospects.
This is why LinkedIn launched LinkedIn Sales Navigator, a tool that offers more advanced search filters, displays more detailed information about each prospect, allows you to save and recommend leads, and offers InMail credit.
Pricing: Free plan offered; paid plans starting at $29/month.
Rating: 4.3/5 on G2
Twitter is a goldmine for prospectors, and FollowerWonk makes it easier.
Dive deeper into Twitter’s analytics to search for specific keywords in people’s bios (like "Graphic Designer," for example) and FollowerWonk will create a list of users who identify as graphic designers, along with detailed information like location, what topics they tweet about, and who they follow.
From there, you can tweet at them directly, or find their contact information using the other tools mentioned on this list.
You might not think that Quora is a B2B sales prospecting software as it's an online question-and-answer forum. However, thanks to their strict moderation policy, questions and answers on Quora are usually high-quality.
You can create inbound marketing opportunities on Quora by providing insightful answers to questions related to your industry and highlighting your expertise.
But, you can also find potential prospects by looking through followers of specific questions or topics.
Then, reach out to these people through Quora’s internal messaging platform, or find out their contact details through their public bios or linked social media accounts.
AngelList was originally a platform for startups, VCs, and angel investors to find more investment opportunities and research other companies.
For salespeople though, it’s a directory of different companies you can filter by organization type, the number of employees, and even their funding stage.
6. Product Hunt
Product Hunt features a directory of new and upcoming businesses and products. Beyond simply searching through the directory using keywords and filters, Product Hunt expanded its platform to include an "Ask" platform similar to Quora, where users can ask and answer questions from the community.
They’ve also launched a “Collections” feature, which groups businesses by specific topics such as “Email Apps,” “Marijuana Tech,” or “Back to School Apps.”
This is an ideal place to locate and sort B2B leads qualifying Product Hunt as one of the best B2B sales prospecting software out there.
Depending on your industry or niché, Capterra can be a golden sales prospecting tool.
As a software comparison platform, Capterra features millions of listings of different digital products and businesses, which salespeople can filter through topic and category type, including ratings for Leadfeeder.
If you want a directory of all the digital agencies in the world, then you won’t find anything better than Clutch.
Similar to AngelList and Capterra, Clutch differs slightly by focusing entirely on digital agencies from marketing and advertising to mobile app development. Salespeople can sort by location and topic, then look for companies based on size, services, and more.
Pricing: 14-day free trial; paid plans starting at $49/month.
Unlike other directories and databases, Mattermark was built entirely with salespeople in mind.
Easily search their directory of businesses and sort by geography, company size, industry and niche, business model, b2b/b2c, and even the level of funding the company has raised.
Even better, MatterMark integrates directly into Salesforce, allowing you to save businesses into specific lists. It also helps you automate prospecting by creating saved searches with over 80 different data fields, complete with company and news alerts.
Pricing: Free Google Chrome extension; paid plans start at $295/month.
Using BuiltWith, salespeople can find businesses that use specific pieces of software or tools. This is particularly helpful when looking for competitors in your space or for tools that integrate.
For example, if your tool integrates well with Google Analytics or Shopify, you can search for sites using those tools.
You don't just see which companies use a specific tool; you also get access to contact details, average tech spend, and company size.
Turned off by the starting price point of $295 a month? Check out the free Google Chrome extension, which provides some basic insight into the tools a website is built with.
Sales prospecting tools to find contact details
Now that you’ve built your lead lists, it’s time to get out there and start setting up sales calls. Unfortunately, not everyone lists contacts publicly. So, how do you find out what email or phone number to use?
This list of B2B sales prospecting software will help you find them.
11. Voila Norbert
Pricing: Free trial; paid plans starting at $49/month if you pay yearly
Rating: 4.7/5 on G2
Need an email address? Using Voila Norbert, just enter a name along with the company they work for, and it’ll automatically pull up that person’s email address.
Voila Norbert has a Gmail plugin that allows you to schedule cold emails, send automatic follow-up messages, and set notes or reminders.
Pricing: Free to look up 25 emails per month; paid plans starting at €49/month.
Rating: 4.3/5 on G2
Hunter (formerly known as Email Hunter) is a site and Google Chrome extension that finds email addresses of any given domain. It even provides a score ranking how likely it is to be an active address.
Even if you can’t find a specific prospect’s email address, Hunter provides the format domain email addresses use so you can guess what your target’s contact details would be. This is one of our go-to sales prospecting tools at Leadfeeder.
For example, if most email addresses for SpaceX use the format firstname.lastname@example.org, you can easily guess that John Smith's email address is John.Smith@spacex.com.
Hunter will be a great addition to your sales tool stack that will help you to get the most out of your email campaigns.
Pricing: Free trial; paid plans starting at €49/month. (They also offer a 20% discount if you pay annually.)
Rating: 4.5/5 on Capterra
Much like Hunter, to use FindThatLead, just type in a domain name and the tool pulls up a list of associated email addresses.
Or, you can install the Google Chrome extension and search for email addresses directly from your browser. Easy, peasy.
Pricing: Paid plans begin at $99/month/user (if you take a yearly plan, you get 2 months free)
What sets Overloop apart from other email lookup tools is the ability to integrate with major CRM platforms like Salesforce and Hubspot Sales. It also offers powerful reporting and forecasting features.
Just install a Google Chrome extension to get started. They also offer other features (for a price) like outbound email automation, tasks, and notes.
Pricing: Paid plans start at $19/month for 5,000 emails.
Rating: 4.2/5 on G2
MailTester provides a mail validation service that can handle a large volume of emails and return accurate results. The tool helps you to check all the emails before sending the email campaign: you can remove duplicates, avoid spam traps, validate domains, track bouncing, etc.
Pricing: Paid plans start at €49/month.
Rating: 3.9/5 on G2
Unlike other email lookup tools, Skrapp is one of the few sales tools where you can look for email addresses associated with a LinkedIn account.
Using their Google Chrome extension, you can go onto someone’s LinkedIn profile and find the email they used to sign up.
Another neat function is the ability to save your leads directly into lists, saving you a bit of time.
Sales prospecting tools to qualify prospects in 2023
You've got your prospects, you've found their contact info. The next step is to qualify your leads. This serves two purposes:
Determine whether or not a prospect is worth your time.
Helps you develop a more personalized approach.
Here are a few B2B sales prospecting software companies to help you qualify prospects.
17. Datanyze Insider
Pricing: Free 90-day trial for up to 10 credits a month; paid plans start at $29/month.
Rating: 4.2/5 on G2
Datanyze helps salespeople find B2B contact information, including email, direct phone numbers, and cell phone numbers directly from LinkedIn. They also share "ice breakers," which are topics related to the prospect's location and social media activity.
So, not only can you contact the right people, you'll have something to say when you do!
Pricing: paid plans start at $49/month.
Mention is a media-monitoring tool that tracks anytime a specific brand, or keyword, is mentioned.
It's an easy way to learn what your prospect has been saying online—and what others are, too.
For most salespeople, the free version is likely enough. However, if your marketing team already uses Mention to monitor brand mentions, you can also leverage that info to qualify leads!
Pricing: Contact for pricing; they do offer a free trial.
Rating: 4.4/5 on G2
ZoomInfo is a giant database that provides a ton of information you can use to qualify leads.
Beyond finding a company’s general information, ZoomInfo lets you dig deeper and find the contact details for employees of that company, create tailored prospect lists, and even get a peek at department organization charts. All this company data helps you reach the right person and know what to say during outreach.
If you’re going to use lead lists as a sales prospecting tool, ZoomInfo is the top resource.
Rating: 4.5 / 5 on G2
Pricing: paid plans start at €6600/year.
Vainu's sales intelligence platform helps teams provide customers with the tailored sales experience they expect. Use 100+ filters to search for best-fit prospects from Vainu's real-time company database.
It's pricey, but powerful with features like the ability to follow prospect lists and instantly react when a new company matches your criteria or a prospect looks like they're interested in you.
Pricing: paid plans start at $35/month.
Rating: 4.6/5 on G2
Detective arms your sales representatives with powerful data to scale outreach, personalize contact, and improve cold call conversion rates. This sales prospecting tool scours the internet anytime your prospect and their company is mentioned to provide you with the latest news.
You’ll get notifications of initiatives they’re following and who their biggest competitors are. By integrating it with Salesforce, you can find out if you have closed any deals with clients in the same niche, location, or industry.
Pricing: contact their team for pricing.
Crystal Knows analyzes public data and uses a unique algorithm to detail that person’s unique personality profile based on the DISC profile.
For example, you can see how a prospect prefers to communicate and how they tend to make decisions so you can adapt your pitch and communication style.
You can also install the Gmail plugin, which provides real-time suggestions about the recipient’s personality and communication style in Gmail.
Pricing: Free basic plan; paid plans start at $35/month
Rating: 4.3/5 on G2
Owler is a community database that provides company information such as top competitors, their most recent acquisitions, revenue, company size, and general information like their social media accounts and the number of employees.
Pricing: 7-day free trial; paid plans start at €39/month.
Rating: 4.6/5 on G2
Demodesk is a web-based screen sharing and video conferencing tool. While traditional tools only record a video of the presenter’s desktop screen, Demodesk sets up a 100% web-based virtual display.
Participants can also preload content (websites, documents, or Google slide presentations), create meeting templates, and add notes.
It also comes loaded with tools like automated meeting scheduling, pre-built presentation flows, calendar, and CRM integration.
Even better, Demodesk doesn't use a browser extension or need to be downloaded. Rather, it can be accessed on any device by clicking a link.
Sales prospecting tools for meetings
One of the most frustrating steps in the B2B sales process is scheduling sales calls. You can easily spend two to three days going back and forth to find a time that works for everyone.
This is especially difficult when trying to organize across different time zones or with multiple people.
Save yourself the constant back and forth by taking advantage of the following meeting tools.
Pricing: Free individual trial; paid plans starting at $8/month.
Rating: 4.7/5 on G2
Calendly makes it easy for prospects to schedule calls, meetings, and demos. The tool works by syncing with your Google Calendar and allowing you to create a schedule based on your availability. For example, you can block out Friday mornings for your weekly all-hands call.
From there, send a link and a prospect can pick a time that works for them. With Calendly’s Gmail plugin, you can create ad-hoc meetings and send over a clickable schedule of available times quickly.
Calendly is one of those B2B sales prospecting software tools that most sales teams use — it's a must.
Pricing: free plan available, paid plans start at $7.95/month.
Rating: 4.4/5 on G2
Doodle is another great scheduling tool, but with a slight twist. Unlike similar sales products, Doodle lets multiple prospects nominate several times that work for them, then the organizer picks the best time for everyone.
With their premium version, you can access additional features, such as removing Doodle branding and adding your own, automating reminders and messages, and customized polls.
This tool is particularly useful for setting up calls between multiple people.
Pricing: Plans start at $99/month/user
Originally created to help employers manage and schedule job interviews with potential employees, Clara is also very effective for sales teams or anyone who schedules a ton of meetings.
Just set your preferences—from your availability to your favored meeting spots—and Clara will communicate with the prospect on your behalf to arrange a meeting time and location.
You can also set up meetings between a prospect and various members of a sales team for a team-selling approach.
Sales prospecting tools for sales engagement
Once you’ve connected with a prospect, the next step is to get them engaged in a conversation. Here are sales tools to help your team engage prospects more effectively.
Pricing: 10 free credits per month; paid plans starting at $4.98/month.
Rating: 4.4/5 on G2
Boomerang is a powerful Gmail extension that works like a litte AI assistant right in your email box. There are many useful functions, including the ability to schedule an email in advance to reach a prospect at their ideal time.
Boomerang also comes with a couple of other neat features to keep you organized. For example, you can set it to send an email automatically if you don’t receive a response or get reminders if you don't respond to an email after several days.
Pricing: Free trial; paid plans starting at $5/month.
Rating: 4.9/5 stars on G2
Some prospects might need four or five follow-ups before they respond; for others, three will do the trick. Remembering to send those follow-ups can be a challenge.
With Rebump, you set your own preferences for how many emails to send and the time between each email. You can also track and monitor the progress of each email.
All you have to do is activate Rebump within your Gmail, and it’ll automatically send follow-up emails for you.
30. Bananatag (now Staffbase)
Pricing: you have to reach out for a custom quote (Staffbase)
Another solid sales prospecting tool, Bananatag integrates with all major email clients, including Gmail, Outlook, and Android, to schedule and track emails. With Bananatag, you can schedule when to send emails and see if the recipient has opened your email.
Other features include email templates, drag-and-drop editor, and email distribution list management.
31. HubSpot Sales Hub
Pricing: Free basic plan; paid plans starting at €41/mo.
Rating: 4.4/5 on G2
HubSpot Sales Hub is one of the most popular email management and tracking tools in the world right now.
A division of Hubspot’s CRM platform, HubSpot Sales allows users to set up custom email sequences, email templates, track email open and click-through rates, call tracking, and automate routine sales tasks like rotating leads.
32. Yet Another Mail Merge
Pricing: Free up to 50 emails per day; premium packages start at $25/year.
Rating: 5/5 from Product Hunt.
Yet Another Mail Merge is a neat little tool that integrates with both your Gmail and Google Sheets to track who’s opening your emails. This is particularly useful if you’re sending out emails in bulk.
Pricing: Paid plans start at $29/month.
Rating: 4.3/5 on G2Crowd.
A powerful CRM platform in its own right, Close also provides some awesome tools for cold calling. For example, you can increase your outbound call volume with their ‘Power Dialer’ and ‘Predictive Dialing’ features.
Close also tracks outbound calls, giving you insights into how your outbound efforts are holding up.
It also makes note-taking easy, so you can track individual prospects. Many Leadfeeder users also take advantage of Zapier’s integration to pull website visitor information directly into Close.
Pricing: Paid plans start at $69/month.
Ring.io is a Salesforce integration that helps sales reps maximize their cold-calling and sales strategy without having to leave Salesforce itself.
Automatically track and log all calls within Salesforce in real-time and make calls to multiple people at the same time with one click. Ring.io also lets reps build lists using filters and data within Salesforce.
Rating: 4.5/5 on PCMag.com.
Skype is the OG video and chat platform and is used by hundreds of thousands of professionals for online conferencing, chatting, and more. Skype enables free calls to other Skype accounts.
With paid credits, users can also make calls to regular phone numbers through the platform. You can also record Skype calls using built-in features or a third-party app.
Pricing: Contact for pricing.
Rating: 4.2/5 stars on G2
GlobalMeet is a cloud-based video conferencing tool, meaning that users are not required to download a program to use it. #winner
Just send a link to the meeting room and your lead can easily join the call with one click. GlobalMeet was built with enterprises and businesses in mind and includes features and integrations to meet those needs.
Pricing: Free trial; paid plans cost $23/month.
Rating: 4.4/5 on G2
Dialpad is an AI-assisted video meeting software and messaging tool for video meetings, contact center management, and an outbound sales dialer.
Features include unlimited calls, call controls, SMS and MMS, voicemail transcription, voicemail greetings, g tool with a focus on enterprises and businesses.
Pricing: Contact for a quote based on sales team size.
Rating: 4.3/5 on G2
Bloobirds is an all-in-one platform that assists SDRs/BDRs during the entire prospecting process and workflow with real-time messaging assistance based on your B2B sales strategy.
Instead of focusing on mass email sequences, Bloobirds suggests each message according to the ideal buyer persona (also known as ICP - ideal customer profile), target market, and the target account's unique situation.
Plus, you can build a custom sales playbook to help to measure and fine-tune your strategy for optimal success.
Pricing: Free version; paid plans starting at $29/month.
Rating: 4.5/5 stars on G2
Whether you're an inbound or outbound sales rep, adding video to your sales emails is a powerful way to personalize your outreach and improve response rates.
Use Vidyard to easily record, share, and track your videos so you can cut through the noise and connect with your prospects.
Pricing: Free, paid plans start at $3.97/mo.
Communicate faster and stronger with Vengreso. Featuring a library of pre-saved, industry-standard sales messaging templates, Vengreso makes it easier to spice up your sales messages with links, images, videos, and more.
B2B prospecting tools help you work smarter, not harder
Prospecting efforts and sales prospecting techniques are full of repetitive tasks, but the tools above will help you increase your efficiency, connect with more prospects in less time, and close more deals than ever before. Use best practices in sales prospecting and empower them with best tools.
Note: Leadfeeder is a B2B website tracking tool that helps marketing and sales professionals find and contact site visitors — even if they don't fill out a form. Sign up for your free 14-day trial.
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