Key Takeaway
Skribble, a Swiss e-signature platform used by clients like Datev, EasyJet and Avis, needed GDPR-compliant B2B data to improve prospecting and LinkedIn marketing. They adopted Dealfront to provide high-quality, up-to-date contact and address data that enables targeted outreach and ad campaigns.
Key insight: GDPR-compliant, high-quality B2B data was the deciding factor—enabling Skribble’s teams to generate precise address lists and run targeted campaigns with legal confidence.
Product used: Dealfront provided the GDPR-compliant B2B dataset consumed by Skribble for prospecting, sales outreach, and LinkedIn advertising, integrated as a regular data feed.
Standout strategies & tactics: Use deep filters to segment by industry and outreach method, generate targeted address lists for sales, and leverage the same data for precision LinkedIn ad campaigns.
Real-world lessons & numbers: Applied across 3 primary target markets (insurance, auditors, digitalization departments) and 4 concrete use cases (insurance companies, auditors, municipal authorities, 'Go Digital' funded companies); highlighted by clients such as Datev, EasyJet and Avis (3 notable customers).
*This summary was created with AI assistance, using our original content.
Get to know Skribble
What do employment contracts, purchase agreements and annual financial statements have in common? They all have to be signed. And that is exactly what Skribble offers with their digital and secure solution signature platform. Based in Switzerland, Skribble boasts clients like Datev, EasyJet, and Avis.
We talked to Tim Reinermann, Senior Digital Marketing Manager at Skribble, where he shared how Dealfront helps not only with prospecting and sales, but also with their LinkedIn marketing activities.
The challenge: Better outreach using GDPR compliant data
How does Skribble’s sales team get address data quickly that’s also GDPR compliant? With their target markets being the insurance industry, business auditors, and digitalization departments, it was vital Skribble obtain high-quality B2B data. This had to include things like addresses, contact details, social media accounts and other relevant information. It was also important that the information was as comprehensive and current as possible.
Skribble initially had another provider, but unfortunately their data didn’t fulfill the legal requirements of B2B data security and wasn’t high quality enough. Through an article on the best sales intelligence tools, they came across Dealfront and wanted to test our solution.
Their focus wasn’t just on data depth and how up-to-date the information was, but they were after a solution that would feed them regularly with B2B data and was intuitive to use.
We’d previously been manually doing research for effective outreach which was of course, inefficient. This has now completely changed with Dealfront.
Because Skribble is an e-signing software provider for a variety of industries, they were looking for a tool to cover their range of use cases. This included covering use cases for insurance companies, auditors, municipal authorities, and companies with a “Go Digital” funding program.
The solution: High-quality data for sales and marketing
During their Dealfront trial, Skribble really put us under the microscope, paying special attention to our promise of data compliance. After being impressed with our performance in that area, they started really exploiting everything the tool could offer. The sales department could generate high-quality address lists for targeted outreach and marketing, the marketing team could use the Dealfront data for LinkedIn ads.
With Dealfront, you can quickly and easily download LinkedIn profiles to import into your LinkedIn Campaign Manager. This allows us to target our LinkedIn ads more precisely.
Now let’s take a look at specific use cases to see how our GDPR-compliant data gave their sales team a boost in new customer acquisition.
With these filter options, Skribble can now strategize the best outreach method or decide how run a special LinkedIn campaign for this target group.
Dealfront is the GDPR-compliant data provider for Skribble’s solution
One thing is for certain, both Dealfront and Skribble both agree that maintaining the highest data protection standards is crucial. No wonder that this collaboration is running so smoothly.
We’re thrilled that we can provide them with the exact B2B data they need for their acquisition and ads.
If you’re looking for a user-friendly tool that delivers high-quality results with just a few clicks, Dealfront is the right choice.
Content Marketing Manager @ Leadfeeder
Sanjana Murali is a Product Marketing Manager at Leadfeeder with more than a decade of experience in B2B SaaS product marketing and content strategy. She specializes in translating complex product capabilities into clear messaging that resonates with marketing and sales teams.
Sanjana has led product launches, developed messaging frameworks, and built content strategies that help companies understand and act on buyer intent. Her work bridging product, marketing, and customer insights informs her perspective on how businesses can identify website visitors and turn anonymous traffic into actionable sales opportunities.