How to Create a Process with Leadfeeder
To ensure Leadfeeder becomes an effective tool for your sales team, the key is to create a process to utilize Leadfeeder, combined with your marketing stack, in a simple workflow. This way, your sales department only has to worry about when to follow-up on an interesting prospect, versus managing additional software tools.
Tracking Marketing Campaigns: How Visitor Identification Gives B2B Marketers More Complete Data
Most of the content you’ll find on tracking marketing campaigns focuses on one thing: end conversions. That’s, in part, because those are the conversions most of the default reports readily accessible in Google Analytics measure.
How to Build a Unicorn Startup: 6 Growth Lessons from Those Who Have Done It
Once upon a time, unicorn startups – those valued at $1B or higher – were a rare breed.
The #1 UTM Tracking Issue We’ve Seen and How We’ve Solved It for B2B Marketers
UTM tracking can offer marketers remarkably in-depth and granular data on which digital marketing campaigns, sources, and more are driving people to their website. UTM campaigns enable marketers to drill down further than Google Analytics alone, identifying the exact tweet, email, or ad that drove visitors to their website—whereas GA alone would simply tell you the traffic came from “Twitter” or “email” or “LinkedIn Ads.”
MQL vs. SQL: How Marketers Should Define and Qualify Leads
Most of the content written on MQLs vs. SQLs offers clinical definitions and not much else. They tell you how website visitors become MQLs when they fill in a form or download an eBook. And how, once a lead fulfills the BANT (Budget, Authority, Need and Timing) checklist and has seen a demo or talked to a sales rep, they become an SQL and enter the sales funnel.
B2B Video Marketing: 6 Tips to Start Your Strategy
Let’s face it – no matter which industry you belong to, if you want to increase sales, firstly you have to reach your target audience. In the digital age, where people give priority to visual content, it’s not difficult to see why you should invest in a video marketing strategy.
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