The #1 UTM Tracking Issue We’ve Seen and How We’ve Solved It for B2B Marketers
UTM tracking can offer marketers remarkably in-depth and granular data on which digital marketing campaigns, sources, and more are driving people to their website. UTM campaigns enable marketers to drill down further than Google Analytics alone, identifying the exact tweet, email, or ad that drove visitors to their website—whereas GA alone would simply tell you the traffic came from “Twitter” or “email” or “LinkedIn Ads.”
MQL vs. SQL: How Marketers Should Define and Qualify Leads
Most of the content written on MQLs vs. SQLs offers clinical definitions and not much else. They tell you how website visitors become MQLs when they fill in a form or download an eBook. And how, once a lead fulfills the BANT (Budget, Authority, Need and Timing) checklist and has seen a demo or talked to a sales rep, they become an SQL and enter the sales funnel.
B2B Video Marketing: 6 Tips to Start Your Strategy
Let’s face it – no matter which industry you belong to, if you want to increase sales, firstly you have to reach your target audience. In the digital age, where people give priority to visual content, it’s not difficult to see why you should invest in a video marketing strategy.
The Ultimate SaaS Landing Page Guide: A Formula for Landing Pages that Convert
If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a key component to your overall customer acquisition strategy.
Marketing Attribution Models: How This B2B Agency Measures Marketing Performance
When a lead converts, how do you know which marketing channel or touchpoint made that lead conversion happen? Answering that question helps marketers to:
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