B2B Marketing: Our Comprehensive Guide to Strategies, Tools, ABM, and More
There are a lot of guides out there that explain the very basics of B2B (business-to-business) marketing—but what do marketers do after they’ve covered those basics? It’s hard to know by looking at much of the content out there on B2B marketing.
A Guide to Writing a Sales Plan that Wins Revenue (+Free Template)
Writing a sales plan sucks.
3 Powerful Leadfeeder Filters You’re Not Using (But Should Be)
In 2018, 61 percent of marketers said lead generation was their toughest challenge.
Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better
Simply put, marketing analytics is the process of measuring and evaluating metrics and key performance indicators (KPI) to determine:
The Single Most Important Lead Generation KPI (And 4 More to Help Marketers Stay on Track)
If you’re looking to figure out which metrics or key performance indicators (KPIs) will give you an actionable picture of your lead generation efforts, you can find plenty of articles suggesting dozens upon dozens of them.
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