Traditional Remarketing Fails B2B Marketers — Account Based Retargeting is the Answer
The vast majority of so-called “B2B retargeting ads” are still built on the way traditional remarketing operates. An individual visits your website, clicks through on an email, or otherwise interacts with your digital marketing presence. Retargeting software drops a cookie onto that individual’s IP address and targets your ads to that person across the web.
Account-Based Selling: The Sales Strategy B2B Companies and Enterprise Sales Teams Should Be Using
Despite the popularity of account-based marketing (ABM) strategies among B2B and enterprise companies, salespeople are still largely focused on individual leads. They generate leads, find their contact information, and conduct sales outreach on a one-to-one basis, with a “lead” being defined as a single point of contact.
Introducing Imported Lists: Account-Based Marketing Made Easy
Having a process-driven lead generation strategy plays a key role in your ability to succeed as a salesperson or marketer. But what would life look like if you could track the activity of target accounts as they visit your website?
8 Best Tools for Inbound Marketing: We Asked Inbound Pros for Their Recommendations
What are the best tools for inbound marketing — the ones inbound professionals use every day for their work?
33 Best Sales Intelligence Tools to Help You Close More Deals
Sales intelligence tools differ from customer relationship managers in that they give sales teams and sales leadership access to data, such as:
Leadfeeder knows who’s visiting your website
Free leads from Google Analytics. No extra script installation needed.See for yourself
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