Serban Giurgi is SEO Manager at Leadfeeder, where he leads end-to-end SEO strategy across technical, content, on-page, off-page, and international markets. His work focuses on connecting search visibility with pipeline by combining intent signals, search behaviour data, and content performance insights.
With experience scaling SEO programmes for B2B SaaS, marketplaces, and large publishers, Serban brings a practical perspective on how organic search drives qualified demand. His background in technical SEO, content quality, and visitor identification informs his approach to turning anonymous traffic into measurable revenue opportunities.
Blogs

Ecommerce Analytics: Where the Data Comes From and How to Use It

Are UTM Parameters Case Sensitive? Yes, and Here Is How to Fix It

SEO Web Analytics: How to Tell Whether SEO Is Actually Working

UTM Best Practices and Naming Conventions for B2B Teams

Company-Level vs Person-Level Website Visitor Identification
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